Kristen Green is a Content Strategist at JWT of Atlanta, where her role is part of the Digital Strategy team. The NMI helped prepare her for her current position by exposing her to real-world professionals in Brown Bag sessions, enabling her to work on real clients as an undergrad, teaching her the tools of the digital world versus just theory, challenging her to push beyond the norms, and the freedom to experiment. Most importantly, though, Dr. Shamp made sure that his students were prepared to take on any challenge in the real world.
NMI Alum Kristen Green.One of Kristen’s biggest challenges of dealing with new media in her career stems from the fact that her job is “all-things digital.” She and her team face challenges of constant change, growth in the market, educating clients, staying on the cutting edge, and finding ways to keep up with the Jetsons while also delivering on strategy within tight budgets. It’s like magician’s work, but they somehow make it happen. There are challenges on all sides, so you have to be flexible and innovative with your ideas.
Having a site aggregator like About.me or Flavors.me is a good way to give people one web address where they can be exposed to all of your presences on the web. If you have cool work to show, invest the time in building a website. But it depends on what your end goal is. Don’t just build a site for the sake of it. Think about what you want and who is going to be reviewing your stuff. Always keep your target audience, in this case a potential employer and boss, in mind. How can you best sell your skills and assets? Is it through video? Is it with an app? Is it through an infographic or just really stellar writing? Consider all these options, but at minimum have one good place to push people on the web so they can see what you’re about.
When asked her advice on getting the most out of our education? Her answer was simple: Soak. It. All. Up. Once you get tossed to the lions, aka the working world, your head will be spinning. Right now you have the freedom of time on your side. Use it to your advantage. Teach yourself programs. Talk to leaders in the field that you want to pursue. Attempt a startup with your friends. Ever heard of the Zuck? He was just a college kid. Don’t underestimate yourself. If you have an idea, go for it. Be an innovator by doing the things that everyone else is too afraid to try. Even if you fail, people will know that you have the guts it takes to put your ideas out there. Seek out other smart kids and build relationships that will help you down the road. Build relationships with your professors. They know more people than you could ever imagine. Seek out a few young professionals who can give the low down on the real world and mentor you at the same time. Also take the time to enjoy college life before it flies by. The working world will always be here waiting, so don’t pass up the chance to stroll across North Campus or have a beer downtown. Just don’t stand still too long. Always keep looking for ways to stretch yourself.
Kristen’s capstone project was for the Georgia Dept of Tourism, specifically the “Hospitality Highway” project also known as GA 400. “It was a great project, because it involved a real-world problem with clients, deadlines and a tight budget. These are all things that you will face on a daily basis in the ad world. We had to find ways to capture content, make it effective, produce it in the best manner for our audience and ultimately please the client with our product. It was a great experience, and in the end we yielded a great result.”
Connect with Kristen on LinkedIn.
Interview conducted by Lauren Glaccum.