Wouldn’t it be cool if you only got the coupons you wanted? What if there was a system that really got you and could deliver relevant offers and daily deals? No more overloading the recycle bin. No more spam emails. Just you saving money. Cool, eh? Well, last week I visited with Valpak, Cox Target Media, and Savings.com to explore the ways the NMI could use our social media expertise to make that happen.
This semester a dedicated group of students is going to put their heads together to find a way to use Twitter and Facebook’s Open Graph technology to make more relevant offers. They are going to be presenting their findings on December 8th — so watch for your invitation to the SLAM to see what they come up with.