As with anything on the Web, aesthetics is an important aspect in the creation of a blog. Appearance creates a lasting image with an audience and immediately affects their perception of the site, either positively or negatively. Cohesive formatting, color scheme, and incorporation of images are all simple ways of improving the overall look of a blog. Eliminate any unnecessary distractions from the periphery of the page, as this detracts from the site's primary message. Connect the appearance with this main theme as to further emphasize and embed it into the foundation of the blog. Pictures are possibly the best and quickest way to create a visually pleasing site. Long blocks of text tend to drive readers off, while accompanying photos can serve to soften the blow of solid text. Even video clips can be uploaded onto a blog, representing a means of combining both visual and audio components simultaneously. So long as these additions do not overwhelm the reader with information, pictures and video can be an excellent complement to a blog's text.