Emerging Media Masters

This Master’s degree concentration is designed for students who wish to gain understanding of emerging media, developing content, and strategically managing emerging media to further personal career goals and those of their employers. The degree is designed to accommodate students from a variety of different undergraduate backgrounds (e.g., business, communication, computer science, engineering, public health, etc.). For students with necessary prerequisite skills (listed below), the program can be completed in one year (three semesters, 33 semester hours). For those needing to take the prerequisite course, the program can be completed in 16 months (four semesters, 36 semester hours).

Prerequisite Skills: Prior to enrollment, all admitted students are required to complete a competency test (unless they elect to take the NMIX 6110 course). For those applicants lacking skills in HTML and CSS coding and basic web design knowledge, the leading summer NMIX 6110 course will be necessary to guarantee the proper grounding.



NMIX 6110 New Media Production (3 credit hours)

Students without the requisite web design and coding skills will need to take this online course.



JRMC 7010 Digital Media Design & Aesthetics (3 credit hours)

Students will develop knowledge of theory in graphic design, visual persuasion, and aesthetics, and apply these concepts to a series of projects, prototypes, and storyboards working in the software of their choice. Students will also critically evaluate the work of contemporary developers and designers from a visual communication perspective.


JRMC 7011 Emerging Media Project Management and Innovation Ideation (3 credit hours)

Students will learn techniques of innovation brainstorming and visualization in ways that enable executable emerging media solutions to business problems and growth. This includes key components of project management: project integration, project scope and scalability management, project time and cost management, quality management, human resource considerations, communications, risk management, and procurement management.


ADPR 7760 Digital and Social Communication Strategies (3 credit hours)

Students will learn about the underlying technology and structure of emerging media platforms and how to employ strategy to make use of those platforms to achieve desired organizational goals and objectives. The course will provide a survey of existing media platforms and those likely to emerge in the near future. Sections in this course will include web, mobile, app development, Internet video, and social media. Students will learn how to think strategically to determine and utilize products and platforms to reach desired audiences and have desired effects.

JRMC 8010 Media Research (3 credit hours)

Quantitative and qualitative methodologies of mass communication research, with emphasis on the research process, concepts and issues of research designs, and methods of data collection. Topics introduced include measurement, sampling, focus groups and interviewing, survey and experimental design, and data analysis.


7012 Digital Media Storytelling (3 credit hours)

Regardless of the medium, creators need to be good storytellers. This course will explore emerging media storytelling both from theoretical and practical perspectives. Students will investigate concepts such as transmedia, interactivity, and convergence while experimenting with storytelling methods in the digital medium of choice.

8016 Media Interaction and Design and Usability (3 credit hours)

Theoretical and applied considerations in interface design for user interaction. This course will allow students experience in interactive design and prototyping for digital interfaces, and teach students how to design based on empirical standards and usability considerations. Students will also learn how to design and conduct usability tests with human subjects and analyze the test results.

ELECTIVES (6 credit hours)

Suggestions: Management, Law, Software Development, Statistics


ADPR 7750 Social Media Analytics, Listening, & Engagement or JRMC 8250 Social Network Analysis (3 credit hours)

Business and technical activities using data analytics that allow emerging media companies to make better performance-enhancing decisions. These courses will equip students with necessary skills to measure, collect, analyze, and report web data for the purposes of understanding and optimizing emerging media systems. Topics include Google Analytics, Crimson Hexagon, big data, data mining, and social monitoring.

JRMC 7015 Emerging Media Capstone (3 credit hours)

The completion and presentation of a full formed new media system, technology, or product. Students will work on this project from the beginning of their program. During this semester, they will finalize their efforts.

ELECTIVE (3 credit hours)

Suggestions: Advertising, Brand Management, Engineering, Journalism, Marketing, Public Health, Public Relations.