Pocket Highlands10 December 2011
Pocket Highlands is a web application that catalogs the best businesses and points of interest in Highlands, N.C. and compiles them in one easy‐to‐use web application.
The app is a convenient way to pull in more of the tourists visiting Highlands. People will not be carrying around a computer to research popular dinner spots, but they will have their phones. People are more likely to go to restaurants — and other businesses — featured in Pocket Highlands first, simply because they will find them first on their phone when they’re searching for a place to eat. The same applies to other businesses that people look for randomly while on vacation, such as spas or boutique shops .
Consumers ensure that they are spending money at places that will suit their needs, rather than picking a restaurant or spa off of the street and risking a bad experience. As the app grows, entries can feature captions that tailor to local businesses, “Ask about the wine selection at Paoletti’s and receive your first glass for free!” This allows the business to track foot traffic coming from the app and consumers are rewarded for their action. Each page will have a sub‐menu with listed business in the app. Each page per business or location will include a picture, short description, address, phone number and link to their external website.
Pocket Highlands answers vacationers’ simplest question, “What should we do today?”